Choosing the right gym equipment manufacturer can make or break your fitness business.
For most gym owners, equipment is one of the largest startup investments—often 40–50% of total costs. A poor choice means higher maintenance fees, frustrated members, and a weaker brand image.
With hundreds of fitness equipment companies competing worldwide, how do you know which one best fits your needs?
This guide ranks the Top 25 gym equipment manufacturers in 2025, comparing their flagship products, strengths, weaknesses, pricing, and support. Whether you’re opening a commercial gym, upgrading an athletic facility, or setting up a home studio, this list will help you make a confident decision.
Quick Comparison Table
| Brand | HQ Location | Flagship Products | Price Range | Strengths | Weaknesses |
|---|---|---|---|---|---|
| Life Fitness | Illinois, USA | Treadmills, Hammer Strength racks | $3,000–$10,000 | Durability, full-suite, customization | High pricing |
| Precor | Washington, USA | Ellipticals, AMT trainers | $3,000–$9,000 | Smooth biomechanics, innovation | Limited strength line |
| Rogue Fitness | Ohio, USA | Power racks, barbells | $100–$3,000 | Heavy-duty USA steel, strength sports | Weak in cardio |
| Technogym | Cesena, Italy | Luxury cardio, connected fitness | $5,000–$15,000 | Premium design, digital apps | Very expensive |
| Cybex | USA | Arc Trainer, strength machines | $2,500–$10,000 | Biomechanics focus | High cost |
| Hammer Strength | USA | Plate-loaded strength machines | $1,000–$6,000 | Reliability, strength athletes | Less cardio |
| Matrix Fitness | Taiwan/USA | Treadmills, strength lines | $2,500–$10,000 | Commercial quality, innovation | Mid–high price |
| Core Health & Fitness | USA | StairMaster, Nautilus, Schwinn | $500–$10,000 | Iconic brands under one roof | Complex product lines |
| TRUE Fitness | Missouri, USA | Treadmills, ellipticals | $2,500–$8,000 | Quiet durability, comfort | Limited functional training |
| Keiser | California, USA | Pneumatic resistance, bikes | $2,500–$8,000 | Science-driven, joint-friendly | Unfamiliar feel |
| Freemotion | Utah, USA | REFLEX treadmills, iFit cardio | $2,000–$8,000 | Connected training, innovation | Too tech-heavy for some |
| Bowflex | USA | Max Trainer, adjustable dumbbells | $400–$2,800 | Compact, all-in-one | Not built for heavy gyms |
| Sole Fitness | USA | Treadmills, ellipticals | $800–$3,000 | Solid warranties, home focus | Limited commercial use |
| Schwinn | USA | Indoor bikes, ellipticals | $300–$1,500 | Affordable, reliable bikes | Mostly cardio |
| Horizon Fitness | USA/Taiwan | Treadmills, ellipticals | $600–$2,500 | Good warranties | Limited durability |
| Concept2 | Vermont, USA | RowErg, BikeErg | $900–$1,200 | Durability, athlete-trusted | Narrow product range |
| TRX | USA | Suspension trainers | $100–$500 | Portable, versatile | Limited equipment scope |
| York Fitness | UK | Free weights, benches | $100–$1,000 | Legacy strength brand | Outdated cardio line |
| Eleiko | Sweden | Olympic bars, plates | $500–$5,000 | Elite lifting quality | Very niche |
| Reebok Fitness | Global | Bikes, treadmills | $300–$1,500 | Accessible, branded | Entry-level only |
| Titan Fitness | USA | Racks, weights | $100–$1,000 | Budget-friendly | Lower durability |
| Sunny Health & Fitness | USA/China | Treadmills, bikes | $100–$1,000 | Affordable, easy to buy | Limited commercial support |
| Weider | USA | Home gyms, benches | $100–$700 | Cost-effective | Entry-level only |
| Xterra Fitness | USA | Treadmills, ellipticals | $300–$1,500 | Competitive price | Limited product range |
| TZFIT | China | Commercial strength & cardio lines | $500–$5,000 | Customization, fast delivery, value pricing | Newer global brand |
25 best GYM machine suppliers
3.1 Life Fitness (USA)
• Overview: A global leader in commercial gym equipment, trusted by Planet Fitness, Gold’s Gym, and top universities. Known for durability and a complete product ecosystem.
• HQ & Contact: Franklin Park, Illinois, USA | info@lifefitness.com | +1 (800) 735-3867
• Flagship Products: Elevation Series Treadmills, Lifecycle Bikes, Hammer Strength racks, Cybex strength machines
• Strengths: Durability (10+ years use), full-suite outfitting, advanced tech consoles, strong service network, customization (colors, upholstery).
• Weaknesses: Expensive for small gyms, heavy logistics cost for international buyers.
• Price Range: $3,000–$10,000+
3.2 Precor (USA)
• Overview: Pioneers of elliptical trainers, acquired by Peloton, widely used in hotels, corporate gyms, and premium fitness centers.
• HQ & Contact: Woodinville, Washington, USA | customersupport@precor.com | +1 (800) 786-8404
• Flagship Products: Adaptive Motion Trainers (AMT), EFX Ellipticals, TRM Series Treadmills, Discovery Strength line
• Strengths: Smooth biomechanics, comfort-focused, Peloton digital integration, strong U.S. manufacturing.
• Weaknesses: Limited heavy strength range compared to Rogue/Hammer Strength.
• Price Range: $3,000–$9,000
3.3 Rogue Fitness (USA)
• Overview: The “gold standard” for strength training equipment. Official supplier for CrossFit Games, USA Weightlifting, and Strongman competitions.
• HQ & Contact: Columbus, Ohio, USA | team@roguefitness.com | +1 (614) 358-6190
• Flagship Products: Monster/Monster Lite Racks, Ohio Bar, Echo Bike, bumper plates, strongman equipment
• Strengths: Heavy-duty USA steel, customization, innovation for powerlifting/Olympic lifting, strong event partnerships.
• Weaknesses: Minimal cardio product line.
• Price Range: $100–$3,000
3.4 Technogym (Italy)
• Overview: The “Ferrari of fitness equipment.” Focused on luxury, sleek design, and connected training. Supplier to Olympic Games and high-end clubs.
• HQ & Contact: Cesena, Italy | info@technogym.com | +39 0547 56047
• Flagship Products: SkillRun Treadmills, MyRun smart treadmills, Kinesis functional training systems
• Strengths: Elegant design, app integration, high prestige, innovation in connected fitness.
• Weaknesses: Very expensive, limited budget accessibility.
• Price Range: $5,000–$15,000
3.5 Cybex (USA)
• Overview: Known for biomechanical innovation, part of Life Fitness Group. Creator of the iconic Arc Trainer.
• HQ & Contact: Rosemont, Illinois, USA | support@cybexintl.com | +1 (888) 462-9239
• Flagship Products: Arc Trainer, Eagle NX selectorized strength line, treadmills
• Strengths: Ergonomics, durability, innovation in motion science.
• Weaknesses: Pricing on the higher end.
• Price Range: $2,500–$10,000
3.6 Hammer Strength (USA)
• Overview: Subsidiary of Life Fitness, best known for plate-loaded strength equipment. Used in pro sports training centers.
• HQ & Contact: Franklin Park, Illinois, USA | sales@hammerstrength.com
• Flagship Products: Plate-loaded benches, racks, powerlifting gear
• Strengths: Extremely durable, athlete-trusted, biomechanical precision.
• Weaknesses: Narrow cardio offering.
• Price Range: $1,000–$6,000
3.7 Matrix Fitness (Taiwan/USA)
• Overview: Part of Johnson Health Tech, a rising star in commercial gyms with cardio + strength lines.
• HQ & Contact: Cottage Grove, Wisconsin, USA | info@matrixfitness.com
• Flagship Products: Matrix T7xi Treadmills, Ascent Trainers, Ultra Series strength
• Strengths: Strong value-for-money, wide catalog, innovative console tech.
• Weaknesses: Still catching up in prestige vs Life Fitness/Precor.
• Price Range: $2,500–$10,000
3.8 Core Health & Fitness (USA)
• Overview: Umbrella company for Star Trac, StairMaster, Nautilus, Schwinn, Throwdown. Provides a complete ecosystem.
• HQ & Contact: Vancouver, Washington, USA | sales@corehandf.com | +1 (888) 678-2476
• Flagship Products: StairMaster Gauntlet, Schwinn bikes, Nautilus strength lines
• Strengths: Iconic sub-brands, diverse equipment range, functional training leaders.
• Weaknesses: Complex product catalog, customer service fragmentation.
• Price Range: $500–$10,000
3.9 TRUE Fitness (USA)
• Overview: Known for whisper-quiet cardio machines and ergonomically designed equipment.
• HQ & Contact: O’Fallon, Missouri, USA | info@truefitness.com | +1 (800) 426-6570
• Flagship Products: C900 Treadmills, Performance 8000, Palladium Strength Line
• Strengths: Superior durability, Made-in-USA, comfort-driven, Octane acquisition expanded product line.
• Weaknesses: Traditional product focus, less innovation in functional training.
• Price Range: $2,500–$8,000
3.10 Keiser (USA)
• Overview: Pioneer in pneumatic resistance technology, widely used in sports science and rehab.
• HQ & Contact: Fresno, California, USA | info@keiser.com | +1 (559) 256-8000
• Flagship Products: M3i Indoor Bike, Air300 Strength Series, Functional Trainer
• Strengths: Air resistance = smooth, safe, adjustable; great for seniors, rehab, pro athletes.
• Weaknesses: Unfamiliar for traditional lifters, higher upfront cost.
• Price Range: $2,500–$8,000
3.11 Freemotion Fitness (USA)
• Overview: Leader in connected fitness with iFit integration, exclusive supplier for Orangetheory.
• HQ & Contact: Logan, Utah, USA | info@freemotionfitness.com | +1 (877) 363-8449
• Flagship Products: REFLEX™ Treadmills, Incline Trainers, Genesis Functional Trainers
• Strengths: Innovative impact reduction, smart connectivity, functional training.
• Weaknesses: Tech-heavy, may not suit gyms wanting simple solutions.
• Price Range: $2,000–$8,000
3.12 Bowflex (USA)
• Overview: Consumer-focused brand under Nautilus Inc., known for compact all-in-one solutions.
• HQ & Contact: Vancouver, Washington, USA | support@bowflex.com
• Flagship Products: Max Trainer, SelectTech Dumbbells, Bowflex Home Gyms
• Strengths: Space-saving, affordable, versatile home use.
• Weaknesses: Not suited for heavy commercial gyms.
• Price Range: $400–$2,800
3.13 Sole Fitness (USA)
• Overview: Popular in the home fitness market for durable treadmills and ellipticals at mid-range pricing.
• HQ & Contact: Salt Lake City, Utah, USA | support@soletreadmills.com
• Flagship Products: F85 Treadmill, E95 Elliptical, Sole Recumbent Bikes
• Strengths: Affordable pricing, excellent warranties, highly rated by home users.
• Weaknesses: Limited commercial-grade offerings, mainly consumer-oriented.
• Price Range: $800–$3,000
3.14 Schwinn (USA)
• Overview: A legendary cycling brand now part of Core Health & Fitness, known for spin bikes and entry-level cardio.
• HQ & Contact: Vancouver, Washington, USA | info@schwinnfitness.com
• Flagship Products: AC Performance Indoor Bike, IC4 Spin Bike, Ellipticals
• Strengths: Affordable, reliable, perfect for cycling studios and home gyms.
• Weaknesses: Narrow focus (mostly bikes/ellipticals).
• Price Range: $300–$1,500
3.15 Horizon Fitness (USA/Taiwan)
• Overview: Subsidiary of Johnson Health Tech, targeting home gyms with treadmills and ellipticals.
• HQ & Contact: Cottage Grove, Wisconsin, USA | support@horizonfitness.com
• Flagship Products: Horizon 7.8AT Treadmill, EX-59 Elliptical
• Strengths: Competitive warranties, affordable cardio equipment.
• Weaknesses: Durability not as high as commercial-grade machines.
• Price Range: $600–$2,500
3.16 Concept2 (USA)
• Overview: Famous for its rowing machines, trusted by athletes worldwide. Simple, effective, and nearly indestructible.
• HQ & Contact: Morrisville, Vermont, USA | info@concept2.com | +1 (800) 245-5676
• Flagship Products: RowErg, SkiErg, BikeErg
• Strengths: High durability, accurate performance tracking, used in competitions.
• Weaknesses: Limited product range (only ergometers).
• Price Range: $900–$1,200
3.17 TRX (USA)
• Overview: Pioneer of suspension training, focusing on portable, bodyweight workout systems.
• HQ & Contact: San Francisco, California, USA | support@trxtraining.com
• Flagship Products: TRX Suspension Trainer, TRX Rip Trainer
• Strengths: Portable, versatile, effective for all fitness levels.
• Weaknesses: Limited equipment catalog, not suitable for full gym outfitting.
• Price Range: $100–$500
3.18 York Fitness (UK)
• Overview: One of the oldest names in fitness, known for free weights and benches, especially in the UK market.
• HQ & Contact: York, United Kingdom | info@yorkfitness.com
• Flagship Products: Dumbbell Sets, Barbell Kits, Benches
• Strengths: Legacy strength brand, affordable free weights.
• Weaknesses: Outdated cardio options, not as innovative.
• Price Range: $100–$1,000
3.19 Eleiko (Sweden)
• Overview: The world leader in Olympic weightlifting and powerlifting bars and plates.
• HQ & Contact: Halmstad, Sweden | contact@eleiko.com
• Flagship Products: Eleiko Olympic Barbells, Competition Plates, Powerlifting Platforms
• Strengths: Unmatched barbell quality, trusted by Olympic athletes and IWF.
• Weaknesses: Very niche—focuses only on strength sports.
• Price Range: $500–$5,000
3.20 Reebok Fitness (Global)
• Overview: Licensed fitness equipment brand leveraging Reebok’s athletic heritage, offering cardio and home fitness gear.
• HQ & Contact: Global brand | reebokfitness.com
• Flagship Products: Reebok Jet Treadmills, Exercise Bikes
• Strengths: Accessible pricing, globally recognized name.
• Weaknesses: Entry-level durability, limited commercial support.
• Price Range: $300–$1,500
3.21 Titan Fitness (USA)
• Overview: A budget-friendly brand that makes strength equipment and racks, popular among home gym owners.
• HQ & Contact: Memphis, Tennessee, USA | info@titan.fitness
• Flagship Products: Power Racks, Adjustable Dumbbells, Barbells
• Strengths: Very competitive pricing, wide strength catalog.
• Weaknesses: Lower durability than Rogue/Eleiko, QC inconsistencies.
• Price Range: $100–$1,000
3.22 Sunny Health & Fitness (USA/China)
• Overview: Affordable fitness equipment brand with a strong Amazon presence, appealing to home users.
• HQ & Contact: California, USA | support@sunnyhealthfitness.com
• Flagship Products: Treadmills, Rowing Machines, Stationary Bikes
• Strengths: Very affordable, accessible worldwide, wide product variety.
• Weaknesses: Not commercial-grade, weaker warranties.
• Price Range: $100–$1,000
3.23 Weider (USA)
• Overview: Longstanding fitness brand under ICON Health & Fitness, focused on affordable home gyms.
• HQ & Contact: Logan, Utah, USA | support@weiderfitness.com
• Flagship Products: Weider Pro Home Gyms, Adjustable Benches, Dumbbells
• Strengths: Cost-effective, widely available.
• Weaknesses: Entry-level quality, not suitable for commercial gyms.
• Price Range: $100–$700
3.24 Xterra Fitness (USA)
• Overview: Johnson Health Tech sub-brand, making mid-range treadmills and ellipticals for home use.
• HQ & Contact: Jonesboro, Arkansas, USA | support@xterrafitness.com
• Flagship Products: TR150 Treadmill, FS2.5 Elliptical
• Strengths: Affordable cardio machines, decent warranty.
• Weaknesses: Narrow catalog, limited innovation.
• Price Range: $300–$1,500
3.25 TZFIT (China)
• Overview: Emerging fitness equipment brand with 17+ years of industry experience, serving both B2B and B2C markets. Known for flexible customization and competitive pricing.
• HQ & Contact: China (serving global markets) | [Your website/contact]
• Flagship Products: Commercial treadmills, multi-station strength machines, free weights, functional trainers
• Strengths:
• Flexible customization (logo, frame color, upholstery)
• Faster production and delivery compared to US/EU brands
• Value-for-money alternative without compromising durability
• Proven in commercial gyms and small studios
• Weaknesses: Lower global recognition (but rapidly growing presence)
• Price Range: $500–$5,000
• Positioning: The best value alternative for gyms seeking high-quality commercial equipment at accessible prices.
Category Recommendations
• Best for Commercial Gyms: Life Fitness, Precor, Technogym, Matrix
• Best for Strength Training: Rogue, Eleiko, Hammer Strength, York
• Best for Home Gyms: Bowflex, Sole, Schwinn, Sunny Health
• Best Budget Options: Titan, Xterra, Weider, TZFIT
• Best for Rehab & Seniors: Keiser, TRUE Fitness
Buyer’s Guide: How to Choose
1.Budget – High-end vs affordable options
2.Target Market – Commercial gyms, boutique studios, or home users
3.After-Sales Support – Warranty length, service availability
4.Customization – Branding, color, console options
5.Lead Time – US brands = steady but longer lead; Asia brands (e.g. TZFIT) = faster delivery, flexible orders
conclusion
Choosing the right gym equipment manufacturer is not just about machines—it’s about building a long-term foundation for your business.
• US brands bring proven durability and trust.
• European brands specialize in luxury and elite sports performance.
• Asian brands like TZFIT offer cost-effective, customizable, and fast-delivery solutions.
Whether you’re equipping a large commercial facility or a small boutique studio, weigh durability, budget, and after-sales support.
Looking for a flexible, affordable alternative? Contact TZFIT today for customized commercial gym equipment solutions tailored to your business.